Of MacUpdate, small dogs, and a thoroughly exasperated Jesus

A few days before I left for MacWorld 2006, MacUpdate posted the following on their site as part of a promotion giving away free memberships for the year during the month of January (I've dropped a screenshot for posterity):

"Giving away free 2006 Memberships comes at an interesting time because we just lost our largest financial advertiser, SmallDog. This means that financially, MacUpdate will be a tight position for 2006. But we still wanted to make the move and send the message that we are here for the Macintosh community. I hope this promotion grabs the attention of review writers everywhere and they start posting more reviews of software titles on MacUpdate." -Joel Mueller

You may recall that not long ago MacUpdate turned some heads by running a rather bizarre full-page ad involving Jesus, Steve Jobs, and iPods you had to click through before you could get to their site. What specifically caught my attention, or rather readers who saw it and passed it onto me, was the mention of Small Dog pulling their sponsorship for 2006, as with the timeline, it certainly looked like there may have been some repercussions because of it...

I'm still kind of surprised how much I'm hearing about this, and I think a lot of it has to do with the fact that many developers and users mostly saw it here as they weren't loading MacUpdate on Christmas. Most developers basically pinged me along the lines of, "Their type of service helps my business, so I can't really say anything publicly, but if I were an advertiser I'd be pissed as hell." It'd basically dropped off my radar, because if you go through the archives, I'd flipped Joel Mueller's weirdo bit early.

The Small Dog part tripped my radar again though, as the thing is, I like Small Dog Electronics muchly. When you buy a Mac from them, used or new or whatever, they ship these little tiny dog figurines within it. It's random and odd and just makes me laugh, and the few times I had to call them about a support issue their people were helpful and -- most of all -- actually knew the Mac and would get you taken care of. No reading from a sheet. I had time around lunch on January 5th, so I gave them a call...

I pinged around and eventually found Dawn D'Angelillo who handles their marketing. I didn't record the conversation, but rather took notes regarding the important stuff, because it ended up she was just kinda cool and we started chatting about all sorts of different things. That said, here's the paraphrased version from my notes...

drunkenbatman: Hi, I'm drunkenbatman from DrunkenBlog.com. If you wouldn't mind, I'd like to ask you a few questions regarding pulling your sponsorship from MacUpdate.com.

Small Dog: Um, Ok.

(Introductions)

Wait, where did you hear about this? We haven't actually done anything yet.

drunkenbatman: Um, they posted it on the front of their website.

Small Dog: They did what???

drunkenbatman: Yep, that's how I heard about it -- because readers and developers had sent me some pings about it. Here, I can send you a link.

Small Dog: I can't believe they did this! We hadn't said anything final, we were just putting out so much money and I told them we were going to have to reevaluate how much goes to Versiontracker.com versus MacUpdate and other places. We were still talking, why would they...

drunkenbatman: So it had nothing to do with the giant Jesus ad then?

Small Dog: What giant Jesus ad?

drunkenbatman: Oh, um, wow.

(Explanation, then forwarding on of linkage)

Small Dog: No, we hadn't seen this, but if we had, it would have made our decision easy.

drunkenbatman: You hadn't seen it?

Small Dog: Well we also have the retail store, and with Christmas and just after it's been crazy and I'm behind in my feeds...

drunkenbatman: Ok, so it definitely had nothing to do with the giant Jesus ad then, but if you'd seen it, that would have been that.

Small Dog: Not only that, but first of all I'm just peeved they would post what they did when nothing was final and we were still in talks. Wouldn't you be pissed?

drunkenbatman: So it'd be ok to say that while it wasn't necessarily true before, you and MacUpdate are done over this?

Small Dog: Yes, that'd be fair to say. I still can't believe they would...

As mentioned, we talked about everything from MacWorld to those little doggy figurines they ship in the boxes, but the above is the gist that's relevant. From what I can tell, it certainly appears Small Dog told them they were going to have to be doing some reevaluating, and MacUpdate decided to write them off and use their name as sympathy leverage to spur on new memberships and such. The timeline was coincidental, and while what MacUpdate had posted may not have been accurate on Small Dog's end at the time, it is now.

It made for an amusing afternoon, and it's probably good I didn't get a chance to post it before I left as I ended up running into someone who was involved with MacUpdate at MacWorld (I thought it was just Joel), and gave him a heads up about what I was told was going on and this post, and we talked for a bit with some others, which was entertaining but I promised to keep it private.

To wrap back around, my gut says -- as always in technology, politics and business -- Jesus would prefer to be left the hell out of it.

yummy alcohol posted button Posted by drunkenbatman
    January 17, 2006, at 05:55 PM


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