Of the Mighty Mouse

apple mighty mouse

I don't really advertise my IM names around anymore, but people have picked them up in various places anyways... and it isn't as though they're hard to guess. My impression is a lot of people will add me, and then lurk and watch my weird status messages (They're usually song lyrics, but I'm sure everyone thinks I'm close to reaching for a revolver).

All these people suddenly come out of the woodwork when Apple announces something, and I get to wake up and get a laugh because AdiumX has a gazillion tabs waiting for me that are all basically a "Did you see this?", followed by a link...

be afraid

So yep, I saw it, but it was a busy day and I wanted to have a few drinks in me before I tackled it. I think Apple's Mighty Mouse is pretty cool, although I probably would have skipped dinner if I had known I was going to swallowing this much marketing splooge...

Pressing buttons

I've covered this in other places, but it's probably worth going over the one-button madness in a cursory way. If you hadn't noticed, Apple has stuck with one button while other platforms have moved to standardize on at least two -- one for clicking and one for control/alt clicking -- and more than two is fast becoming the norm.

Back in the classic Mac OS, multiple buttons was a little weird. Apple introduced contextual menus towards the end of its versioned life, so you could right-click on things and choose an action, but they basically required you to hold down the control key to get that menu. If you just plugged in a mouse with multiple buttons though, the OS would just ignore it, and you'd have to install what drivers came with it and hope they didn't fug up the system too much.

When Mac OS X hit, Apple built in support for two buttons, so if you plugged in a USB mouse with them, you could at least right-click on things. This generated all types of love-hate about the prospect of multiple buttons coming on, although I always had the impression multiple buttons were a bit of a proxy war for the anxiety many felt over NeXT-buying-Apple syndrome. At any rate, hardware didn't ship with multi-button mice, and when asked why by analysts Apple would get sort of vague and say their research showed a one-button mouse was easier for new users to use.

This always struck me as really weird, because Apple never really showed the research or gave any real statistics and tried to move on quickly. Either way, the mouse didn't go very far with them. It transitioned through the hockey puck monstrosity to a few different colors of the press-down one-button optical mouse we have today, but it always stuck with the one button thing.

Don't bogart the six-colored doobie

Yeah, I don't know what the deal with the Mighty Mouse name is either. I need some of that Cupertino weed, because it's clearly some good shit. I really just don't have a clue what they were thinking, unless its just a self-deprecating joke about the product, but if I had to guess they've slashed the marketing budget for everything except the iPod and just used the engineering code name.

haxieIf you've been around the Mac for awhile, the name may have thrown you because, well, the Unsanity guys have a product called Mighty Mouse which allows you to change your cursors in OS X, and this is just going to be a nightmare for them. All the name recognition they've tried to build around the product is gone, and within a few days they'll be blasted out of google.

Someone searching for Mighty Mouse will see Apple's page and reviews about their new product, so they're just kind of screwed. Sometimes this is just going to happen, it's a part of life and business, but it should be mentioned another third party is getting smacked hard. Honestly, since the name is so goofy for an Apple product -- it sorta clashes and doesn't fit in at all -- I do wonder if they even thought about anyone else...

Anyways, just start calling it Mini Mouse, for reasons which we'll get to, and because every time I go to type the name now I keep forgetting the original, but lets get back to the regularly scheduled programming...

Yes, but the usability research

Oh, I have no doubt Apple did the research, or had the research from a few decades ago showing that people found it easier to use a system with a one-button mouse.

If you are only selling to new users, there is something to it, unfortunately the personal computer market is now so large, and personal computers are so pervasive, that first-time computer buyers, let alone those who are totally inexperienced with computers, don't grow on trees and if they do, they aren't doing it Northern California or New York City.

When you do usability testing, one of the big things you have to keep in mind is who you are testing. I.E., if you are testing the usability of a data entry system for law clerks, you want to be testing someone who will most likely actually be using the system -- law clerks. If you just pull a construction worker from outside and slap them down, their frame of reference and skills will be so different from a law clerks that your data will be completely screwy.

The other big thing you have to keep in mind is familiarity and proficiency. When I've given talks about this, I'll often give an example of how when you are asking someone to fill out a loan application online, you want to break it up into bite-size pieces so you aren't just throwing a huge form at them. However, if you are creating an app where someone will be typing in loan applications all day, if you break up that task into a nice wizard you'll just be slowing them down.

Children are another good example; in web pages there is what is called "the fold", or rather the part of the web page that isn't visible when you first load the page, and have to scroll down to see. If you are designing a website for children, its all above the fold, no matter what, they aren't used to the web to even know there may be content down there, and they click on what is front and center and the most Shiny.

You still have to keep the whole above-the-fold thing in mind when throwing together a website in general, but it's not nearly the same consideration when you're targeting a group that is more proficient in the internets, because they know that well, if there is a scroll bar to the side of the window the page keeps going...

...Which brings us back to the one-button thing. There was a time when the mouse was a completely new idea, as were graphical windows and files, and if you sat someone down in front of a computer in 1984 and asked them to move this little thing around on the desk and click, you could see how one button would be so much easier to grok until you'd wrapped your head around it.

Unfortunately, most people who haven't been using a Mac are used to more than one button, and if they've bought a computer in the last umpteen years are used to scroll-wheels, and if they watch TV they have an idea of how computers work, so this was starting to get a little stupid and possibly rounding towards a lot stupid.

I.E., you're left with a situation where last year, and the year before that, and the year before that, Apple was saying one button was The Way™ and what you should want, yet now a bunch of buttons are The Way™. Yes, I'm well aware I'm way more sensitive to hype and marketing than most, but erg. Extrapolate that out to the rest of the products and... erg.

*Is incredibly proud of himself for stifling rant about adopting what you think to be true from pamphlets, instead of thinking it through yourself, or wondering when saying "Haven't really thought about it, so don't really have an opinion" became such a bad thing to say*

I know, impulse control is one of the things I'm working on.

Squeeze click on the watchamacallit and then drill down to the whomadidit option in under the wiggamajig but don't let go of the squeeze...

A real problem with multi-button mice attached to the computer is that developers will often use the buttons. A key part of the Mac OS interface is that anything in a contextual menu needs to map to something available via the menu bar. That way it just becomes a short-cut instead of the only way to get to the feature, which would be bad, because then every app would be different and you'd have to remember...

Unfortunately, this is tempting as hell. When you're designing an app and adding in features, a lot of times you created your Perfect Interface™ for the features you started with, not what you need to add. You may be running out of space, or anything, and stopping and making a Perfect Interface™ for your new feature set can be a lot of work and it can be very tempting to just add it in under a click, or at least a lot less work, and just throw up a tutorial.

iphoto bugYes, this is one of the reasons why some of the iApps are starting to get weird in terms of interface. Apple is trying to push the iTunes thing everywhere, almost using it as a crutch, even when the paradigm breaks down for the task at hand, so you end up with them just creating tacked on weirdness *cough* iPhoto *cough* rather than making an interface that would be more ideal.

Anywho, buttons.

Now, lets face it, this having to reach and press control before you click business is kinda sucky and lame in actual use, even if you've made yourself get used to it, and making someone press control constantly while using your app -- assuming you aren't playing a first person shooter game -- is something most developers know just wouldn't fly.

A developer could make you buy a multi-button mouse to use their app, but that can be rough too and isn't very common for a reason, and since developers can't count on you having a multiple button mouse they're forced to behave themselves when it comes to how they design their interfaces.

Theoretically, if the Mac ships with a multi-button mouse, those restraints are gone and you'll start to see the little tiny apps doing weird things because the developer doesn't know any better, which may encourage others and... more UI wonkiness. I talked about this in the UTI interview, where I said:

The best reason for not shipping a dual+ button mouse for the Mac is that software makers could well start to depend on you having one and not following the UI guidelines as they should. That’s fine, and you can plug a new mouse into your computer, but you’re still paying Apple for their crappy single-button one which sits in your drawer and while Apple’s software can obviously recognize multiple buttons on mice it only lets you set them for Expose and Dashboard.

There’s no reason why you shouldn’t be able to choose what you want at checkout, and have full support for standard mice with multiple buttons and scroll wheels, as developers still couldn’t depend on you having one.

Since the Mighty Mouse mouse (I know, but they picked the name, not me) is a separate product from their standard wired mouse, or their Bluetooth Wireless deal, this isn't really a danger yet because developers can't count on users having multiple buttons. It's a real worry, and something Apple should be concerned about if they move towards making it standard, but isn't that big of a deal right now.

Oh WAIT

Every once in awhile Apple will announce something, and I'll follow the logic trail and assume things, and then I'll head over to their site and get kicked in the damn head. Just happened now, when I went to double-check that this was going to be an optional purchase and these wouldn't be replacing their standard wired mice.

It's not even an option to upgrade your mouse or keyboard to the MIghty Mouse mouse...

mouse upgrade

Yep, when you're picking up an iMac or eMac or PowerMac you basically have a choice between their standard wired pill or upgrading to the wireless pill, or, if you really want the Mighty Mouse, you can just bend over and take the standard wired mouse and buy the Mighty Mouse separately.

An aside on my stupid f'ing drawer full of mice

I'm really not a 'green', but at some point excessive waste just gets to me, as does bundling things I'll never use to subsidize something else. This whole making you get a mouse or keyboard whether you want it or not is a prime example, and my drawer shows just how stupid it is.

I hate the old hockey puck mouse. I know some people gravitated towards it, but you had to work awfully hard to defend it. I just couldn't use it, as after even just a few minutes at Mac that had one my frustration level would begin incurring compound interest. In terms of hardware design, its probably the worst thing ever to come down from the Cupertino Tower I can think of, yet I own four of them.

I had no choice in buying them, because until the Mac Mini, Apple wouldn't sell you a computer (sans portables) without a keyboard and mouse, no matter what, so I'd unpack the computer and throw it in a drawer for a rainy day.

I'm not the only one, I've helped grandma's buy computers who said "Just make sure it has one of those wheel thingies" (this freaked me out the first time, as this person wasn't computer literate at all, and I would have actually assumed a no-frills Apple mouse would be just for her), and they aren't pleased when I tell them they're going to have a spare mouse hanging around, but I just leave it at that because you can't use the expression "Wham bam thank you mam" with a grandma without having to explain how it relates to her pocketbook, or at least I can't.

Really, I'm not a green, and I like to drink and smoke and eat red meat and all the other stuff, but when I look at that drawer and it's four hockey puck mice and two candy pill mice that will never be used... It's just a complete waste of processed petroleum and my cash, it annoys the hell out of me, and well, I'm me. I can only imagine someone who really cared about natural resources would be reaching for the revolver.

Just not very cool, and it would appear this isn't changing with this, and that really sucks, because if it was the default or an option much cash and plastic would be saved. I dunno, it's always a possibility that people are using their extra Apple mice as Christmas ornaments or chic doorstops or something and I'm the only one that's annoyed.

Everything is doomed. Apple just switched to intel and released a multi-button mouse and named it after a cartoon character. How many signs of the apocalypse do you need?

*Grins* Honestly, I think Apple just backed itself into a corner with the whole one-button thing, to the point where they kind of just wanted to put off the multi-button mouse thing as long as possible. The linkage going around about this will be vastly disproportional to the product itself, and they'd pretty much worn down the base to the point where you don't see it brought up or asked about -- otherwise known as the "Take it, bitch" effect.

I.E., if you step into the wayback machine, there was a time when Apple really needed ways to try to differentiate itself from Windows, even if just in mindshare, because Windows was becoming 'close enough'. The one-button thing sort of became a symbol of Apple caring more about usability than tacking on features, and its gotten to a point that whenever they changed it would be a huge deal.

I mean, Apple adding a scroll wheel and another button to an optional mouse will probably end up on a bunch of newscasts, and that's just slightly insane. I'm sure they were well aware it would be so, as well as the fact that it's not going to be all positive, which is one of the reasons why they're trying to make it sound like its mousing reinvented or something. If you're a casual observer hearing a sound bite, it'll just sound as though Apple is having to cave to economic pressure, or is on some 6 year technology delay.

It's fair to ask why now, instead of last year or the year before or the year before, and I'm almost certain something acted as a catalyst...

The Mac Mini mouse

The Mac Mini is relatively cheap, doesn't come with a keyboard or mouse or display, and is obviously targeted at Windows users. Right now, and in the past, Apple has tried to reach out to them -- sometimes with very expensive campaigns -- and it just doesn't go anywhere. They live and die by the faithful and their upgrade cycles.

So now they have this new Mac Mini, which they're trying to pimp very hard as an accompaniment to the iPod, and if you put yourself in the position of an average Windows user browsing the shelf you can see the problem. Windows users are not Mac users, and they have different expectations...

sexay keyboard and mouse

The actual Siracusa has been bugging me incessently, and asked me to include the following disclaimer: "The actual J. Siracusa would like it to be known that he uses a multi-button mouse with a scroll wheel. "Siracusas" was obviously a poor choice of words, but drunkenbatman is too lazy to go back and change it now." Do not taunt Happy Fun Siracusa.
If you're a Siracusa, having more than one button might be a detriment, but most people are used to mice with more buttons costing more, not less, and you can pick up a cheap yet serviceable 3-button USB optical mouse -- with scroll-wheel -- for less than $10.

Apple sells their plain wired keyboard and mouse combo for $60, and it's basically just a candy pill with one button, but at least it is optical.

Unfortunately, you can get brand-name optical multi-button mice and keyboard combos for a quarter to half the cost. Issues of quality aside, if it isn't gilded gold at that cost it just isn't going to fly with users if given a choice, especially Windows users, not when they say a hugely-buttoned wireless keyboard and mice combos for the same price, with cheaper brands (still wireless!) being half the price...

If you're used to more features costing more, and you see the above costing the same as Apple's bundle on the shelf, the poor employee at the Apple Store has one hell of a hard sell on his hands. Let alone someone shopping at Amazon or something, where you're not being cajoled into an upsell.

I'm guessing Apple was expecting extra margin from the padded keyboard and mouse to offset the smaller margins on the Mac Mini, and people just weren't buying, including Mac users, and it's obvious the Mini Mouse is completely targeted at them since, um, you can't upgrade a standard computer to come with them.

You'll also notice their big pains to talk about how this is the mouse to have with Tiger, because it has super-special integration for all the features, which is pretty much the exact sales pitch they'll be using at the Apple Stores. Still, the Mini Mouse has all these buttons...

Click. Squeeze. Roll. Scroll.

Lord, i don't know why the addition of 'squeeze' to all their marketing phrases for this product are making it sound just this side of dirty, but with the addition of a cartoon name, "It squeezes, not squeaks" sorta wigs me out.

Bygones, as while we don't know how well these new buttons work, if they work well then they're a great way to keep the Siracusas happy as well as those who want more than one button and scroll wheels and such. Just program both to be a standard click, and you're all set.

To be fair, the real Siracusas won't be happy because they'll know its actually two buttons underneath, but they'll learn to deal.

I have to give Apple some props here, as it's a creative solution to keep the Siracusa's happy while allowing people to not pay umpteen dollars for something with one button. It's also very cool to see them starting to reflect their software in their hardware, which is something I've gotten on them about. *rubs Apple shiny*

Of course, if you're a Siracusa you wouldn't buy this because if you're that big on a one button you wouldn't want a scroll wheel, and your Mac already comes with a wired one-button mouse, so I suppose catering to them in this product is a little weird, but lets move on...

Your Tax Doll Dollars at Work

mouse soundsThe box to the right appears on the Mini Mouse's design page.

I have no clue what "An aural sensation that responds to your movements" means, and am going to have to assume it isn't charging by the minute.

This is going to mark a first for DrunkenBlog: I'm rejecting it from my reality. I simply refuse to believe Apple would spend the engineering effort to remove the click, and then spend the engineering effort to somehow add the click back in, and then market the click as a feature.

The "Innovative Scroll Ball and Button"

Apple is an innovative company, but there are times where I swear to god if they designed a toaster they'd act like they'd invented bread...

reinvented the what?

Now, some of this expected from marketing, because it's not like "So we threw a trackball into the mouse, kinda like this other company did but its smaller and hey it has drivers we made instead of some third party so the preference pane will be right there in the regular system preferences and not tacked on at the end. Sorry for the delay, but we didn't want to ship a multi-button mouse until the technology allowed for really small trackballs." is going to get you super excited to where you simply must click the 'checkout' button, but it sure seems as though Apple goes a little crazier with the adjectives than most companies.

Sideways scrolling is very cool, and the minute you use it you'll probably fall in love, especially if you are using a smaller screen. I did.

Since the Mighty Mouse was just announced this morning, it should be a big ass clue someone else thought of this, and someone did -- Microsoft.

If you'll notice, the area around the scroll wheel is a little built-up, and yep, it tilts side to side and works like a dream. In fact, the wireless Intellimouse to the right costs less than the Mini Mouse, and has been a huge success for Microsoft.

They've won all sorts of awards for it, and sell oodles of these things, and they come in a whole bunch of different colors and textures (The Cow would not let me get the leather version). There are even mice with trackballs built into them, even on the top, so I guess the marketing on this one is just kicking me in the head a bit. I suppose Apple did make it really small.

The button idea really kicks ass, and a tiny trackball may kick ass, but you have to give Microsoft their due here. They came up with the idea, they incorporated and tested it in a product, and they made it a success. While I possibly can't expect Apple to acknowledge that, we should, because its right.

I'm actually really worried about that ball

When it comes to a tracking mechanism for a mouse, little balls suck, but for a lot of work trackballs are awesome.

People have a variety of reasons for liking them, but for a lot of tasks they just offer greater control than you could generally get with a mouse.

However, the key aspect of that control came about via its size. It's really hard to move a mouse a pixel or two (It's easier now that they're optical), let alone in say, a nice curve, let alone a very delicate one, because our hands and wrists don't want to move that way or the pads on the mouse will have some friction on the mousepad, etc. With a trackball, you can just lightly and delicately move it ever so slightly.

You don't want to play a first person shooter with them, but they're really popular in artistic fields, and I know lots of people who have both a mouse and a trackball plugged into their computer for just that reason, although tablets have eaten into them a bit.

This is a bit of a whole different ball game, and I don't think I've ever seen a trackball this small, and that's pretty much why I'm worried. I don't know if they're using a laser to track the ball, or just elvish-sized rollers, but there is only going to be so much lee-way you can have there.

In others words, you are going to be taking your hand off the mouse and scrolling sideways over and over to get to where you want on the screen, or you're to have this super-jumpy little ball that'll whack out if you bump it slightly. By the screenshots, With a tilt-wheel, you basically just gently roll it towards the side with your finger and hold it until you're there, not wagging your finger. I don't see a way to adjust scrolling speed for the Mighty Mouse, but maybe that'll work out.

I was actually wondering if Microsoft had some kind of patent on the tilting scroll-wheel, and Apple had no choice but to look at other alternatives to accomplish the same end, but Logitech has mice that have it. I guess if you decided you needed to have something different as an offering for being so late, there weren't a whole lot of options available. You could slap on a trackpad, but the only product I've seen try this was the 'Studio Mouse' (Just for Mac users!), and using its little pad to scroll completely sucked as I'm sure Apple found out.

I really don't think this little ball is going to end up being a better solution, and possibly have all sorts of problems. I've been surprised before, so I'm trying to keep an open mind, but I've got my eye on it.

Hope for the future

Another thing I said back in the UTI interview was:

Trackpads and mice are a good example... You’re screwed when it comes to their laptops, and there’s no reason why Apple couldn’t just make the trackpad a module so you could add whatever let you work best.

The whole "I'm so sick of people going on about the one-button mouse! Spend $20 and buy an f**ng 2-button #@$%*!!", while actually an efficient solution in general completely breaks down when it comes to their portables.

You can plug a mouse into them, and I carry one and use it when I'm doing anything of note -- because I'm always hitting the function key instead of control -- but it isn't realistic to be able to do that all the time.

If Apple is putting their stamp of approval on multiple buttons, it is (hopefully) only a matter of time until they migrate to a Powerbook and iBook update which would be very, very cool and make a lot of people's lives a lot easier.

Although -- and I can just smell this happening -- if they put them on the PowerBooks first and not the iBooks, their laptop line will have officially jumped the shark and it's time to outsource to Dell.

One last rubbing

One of the things that stuck out about me while looking over the Mini Mouse is that it's the first time in a long time I've seen Apple make any effort to intertwine their hardware and software. They are really the only personal computer maker that controls the whole widget, but aside from an eject key, the brightness controls and the sound controls they don't really make an effort to show that fact off.

Microsoft doesn't control the whole widget, so if they want something special on the keyboard, they have to make their own product or talk others into it. They can't go up and down the product line and add a foo key dedicated towards, um, foo. Apple can, yet to pull up Dashboard you hit F-12, and to pull up Exposé, you hit F-9 and up.

I'm not saying Apple needs to add a button to launch Safari (Although bindable buttons on the keyboard might be cool), just that it often seems like they forget they control the whole widget and can do things others can't.

This product is obviously geared towards using Mac OS X features, and that's both very cool and gives some more hope for the future.

Wrapping up

It's really hard to tell about a product like this before you've caressed it thoroughly in person, but I'll admit I'm a little underwhelmed with the Mini Mouse.

As a product 20 years in the making, or even two years in the making, I guess I am just missing what's 'mighty' about it or even all that special. Ergonomics won't change by not having lines where the buttons are, that's just a Shiny issue, and again there is the price -- it's almost as though its a technology generation behind the competition in connectivity and tracking mechanisms, yet costs the same or more.

I don't mind paying more for something if its really better, that makes me lust, but for the price the Mini Mouse is lacking a lot of things which someone who cared about not seeing button lines would care about, like being wireless or having the newer and higher-resolution tracking mechanisms.

I will totally admit I really, really want to see how those buttons work for myself, and I think it's very cool that Apple has given into multiple buttons, and if you're a Mac user this mouse will probably compliment your system six ways to Sunday...

In fact, if this was the default mouse for their product line I think I'd feel a whole lot differently towards it, and be happy as a clam. If it was at least a nominally-priced upgrade from the default mouse I think it'd be a great choice for a ton of Mac users.

Unfortunately, it's not the default and my drawer is already full of mice, and when it comes to pricing and features, compared to the competition it just seems a little weak.



[Update:] The actual Siracusa has been bugging me incessently, and asked me to include the following disclaimer: "The actual J. Siracusa would like it to be known that he uses a multi-button mouse with a scroll wheel. "Siracusas" was obviously a poor choice of words, but drunkenbatman is too lazy to go back and change it now." Do not taunt Happy Fun Siracusa.

yummy alcohol posted button Posted by drunkenbatman
    August 03, 2005, at 02:09 AM


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