Of unswitching and cycles

I saw in my feeds earlier that Tim Bray is thinking about switching away from the Mac, and gives some fairly decent reasons for why he's personally thinking about it. Repeat after me: "If I wouldn't flame someone for deciding, for their own reasons, that the Mac is the platform they want to use, then I wouldn't flame them for choosing otherwise."

I think he actually gives a pretty good overview of where the pros and cons are in his personal decision making process. And it is his personal decision making process. What's interesting is I know he's not alone -- but not saying he's the majority (but what wouldn't the majority of the Mac base be not-OK with?).

There are quite a few people in the community -- people you've probably heard of -- who are much less 'enthusiastic' about being a Mac user than they were say, a year ago. It's not generally any one thing, more of a few things converging on a bad taste in ones mouth, compounded by other options starting to open up depending on where your interests lie.

I'll admit I can identify with where he's coming from, as I've also been finding myself contemplating it in a pretty serious way. I've avoided posting about it for a few reasons:

  • It's really not any one thing -- more like 5 or 6 -- and as such deserves a much longer post than I have time for right now to really lay it all out. I could probably cobble them together from IM logs and emails, but they deserve better than that.

    Yes, Apple's current corporate policies play a role, but so does not having an email client or calendaring app on the platform that doesn't suck, and so does an interface coming in 10.4 that just doesn't look like something I'd want to use, and so does building core functionality features into the OS and then charging a yearly fee. It's really not any one thing, but more on these for another time.

  • I'm not going anywhere soon. If I do switch, it won't be an immediate, next few months thing, more like a 6 to 7 months thing where I just spend less time on the Mac. It also most certainly wouldn't be going to Windows full time, and it could even still be Mac hardware. I know I have to take into some account that I have readers now, many of them Mac users, and a line about whacking hornets nests unnecessarily comes to mind.

  • I've spent my time with software and developers, and there is nothing more annoying than "Do this or I'll not use your app." or "I was going to buy a x, but..." when it's not really a serious thing. You deal with that stuff enough, you stop saying things like that unless you're very, very serious and it's a real decision. There's no point in pouring gasoline on things unless you're ready to drop the match. Crazy North Korean leaders have pretty much ruined it for the rest of us.

I'll also admit the Mac has never quite been the slam dunk decision for me that it has for others -- it's not a given that I'll always use a Mac like it is for some who really do bleed six colors (that'll date me) -- and it doesn't look like Tim is one of those people either.

I do dabble in other platforms, but when I've run that algorithm in my head for what my primary computer will be (and the object of my obsessive focus), the Mac has come out ahead over and over each cycle. It doesn't mean I've been rah-rah happy about it, just that that's how the trade-offs worked out in my head.

It hasn't always been an easy decision, but the closest I've come to the trade-offs being this imbalanced against staying with the Mac was when Copland was dying, OS9 was the foreseeable future while Microsoft was pushing NT, and Mac hardware was just spinning its wheels in Performa-land.

What kept me then was the amount of money I had in my software for the Mac (sunk costs), my knowledge base being so Classic-OS-centric, and that it was less hassle to switch at the time than it was to make do for awhile. Basically, inertia, but inertia that was coming dangerously close to being overcome. Barring some catalyst, I was just a few quarters away.

Again, it wasn't an immediate thing, just like it's not now. When user-base rot starts to occur in a given cross-section on any platform, it's often less like a heart attack and more like tooth decay: it takes awhile, you start seeing signs if you're looking, and then it eventually just caves in while you're innocuously biting on a bagel.

yummy alcohol posted button Posted by drunkenbatman
    March 30, 2005, at 05:57 AM


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