User-specific Google Adsense ads
Search Engine Roundtable says Google is testing out a new feature that would allow a user to switch the ads they're seeing on the fly:
Google is beta testing the functionality to allow Web visitors to change the ads served up by Google AdSense. For example, you see an ad and it reads "Change to Ads About:" with a listing of related ad topics. When you click on a different topic, it then allows you to "Enter a different topic" and search on it.
The site links to a live example of it up and working on another site (for now) which is worth checking out. It seems neat from a technology POV, but the idea of someone stopping at a site and deciding to cycle through ads just seems a little odd. Perhaps while searching Google, but a site? Maybe after I've had my coffee.
Personally, after the last week or so I'd love to have this functionality reversed so that I could change some of the ads globally and individually for visitors, but I can see where that could cause all sorts of problems for how Google works.
Posted by drunkenbatmanJanuary 27, 2005, at 07:25 AM
