Sun & RSS
I came across this article the other day and it's kinda been gnawing at me. The actual article is about Sun adopting and really pushing RSS, but that wasn't what really tickled my brain. Moreso was the "How do you invest in RSS?" question.
Excerpt:
Schwartz: I definitely think it will. Rich Green (Vice President of Sun Developer Tools and Java Software) really gets developers, and his point is: You have to understand. Developers don't buy things, they join things. That's the epitome of our developer strategy. Give them a community to join.
The bottom line seems to be that Sun (like many others) is realizing just how big RSS is becoming, and is shooting to be the first to really push it through its Java Desktop linux distro. Unfortunately, like most people, Sun has no idea exactly how to really capitalize on RSS, they just know its spreading like crazy.
They're not the only ones... Apple has started to tiptoe into it, offering RSS feeds for its knowledge base, support & news articles. But again, it's a very measured and obvious step, nothing huge. RSS is just at a very nascent stage, where everyone can see there is some large potential but no one really knows where/how. At least not that I've heard...
Posted by drunkenbatmanMarch 16, 2004, at 04:02 PM
